Well well, what do you know. I always found mr. Starck to be a wee bit cocky but I get his point here. Die Zeit wrote an article recently in which the french designer apologizes for the things he’s done. “I was a producer of materiality and I am ashamed of this fact.Everything I designed was unnecessary. I will definitely give up in two years’ time. I want to do something else, but I don’t know what yet. I want to find a new way of expressing myself …design is a dreadful form of expression…. In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.” Starck said the only objects that he still felt attached to were “a pillow perhaps and a good mattress.” But the thing one needs most, he added, was the “ability to love”.
Oh wait… things have been proclaimed ‘dead’ over and over again. See – over and over again. You cannot make a statement with such certainty, unless it’s about your personal life/work. Therefore design is by far not dead. Luxury items, however are, and he knows that’s his ship sinking.
Also, check out his talk at TED called ”Why design?” here.